Two or three years back, I happened to meet a friend of mine – a business acquaintance who later became a friend. Whenever I call him, he always prefers to catch up over breakfast or lunch, coffee in the evening, or dinner. He always insists on catching up in a restaurant somewhere.
I asked him if he’s a dead set foodie. He told me that he’s a fan of Keith Ferrazzi, an American entrepreneur and author, and he suggested a book called “Never Eat Alone”. It is not a book which insists you grab someone to sit with and eat, it’s about the fundamentals of networking.
Keith mentions the “philosophy of business or enterprises” – that it’s all about people, working with people, managing people, because an enterprise is totally human-centric, it is driven and determined by people.
One of the key ideas is that to run an organization successfully we need the support people from internally and externally, all the time, in different situations.
Calling someone on the phone for something in particular, just on that very moment, is not the right way of networking. Instead, it’s all about the constant and continuous development of human relationships which will result in a broad network of people who will stand by you when you need it.
It is a trait you can notice in people, especially entrepreneurs, we knowingly or unknowingly set meetings over coffee all the time. This particular book was proof, which seconds our modus operandi, and today I am gratefully remembering my friend who suggested this particular book to me.
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