Yesterday marked one year since the demise of Sri. George Paul, Vice Chairman and former Managing Director of Synthite Industries.
This gentleman played an incomparable role in the journey of CAT. His death last year came as a shock, my partner Chachu and I attended the funeral, and today I was thinking of him…
CAT was just a year old in 2014 when we met Sri George Paul and presented our startup. Back then we did not know how to talk to corporates, how to write a formal proposal or even a proper email! (That was a mixed blessing since it also essentially helped us to break conventional rules and etiquette, so to speak.)
We did not have much experience, no reliable profile, no significant clientele in B2B video content production, but I believe somehow somewhere he identified the fire in our belly, the passion and enthusiasm we carried in our nerves. He believed in us, trusted our vibes and approved our proposal after multiple meetings and the presentation given to the board of directors.
Synthite’s corporate movie received unprecedented responses from all over the media and corporate fraternity after its release, and in the following years it helped us crack deals with global leaders in the flavours and fragrance industry – ITC Spices, Paras Spices (Punjab), Kancor, Mane SA (France), Firmenich (Switzerland) are some giants on that list.
When I look back from this 7th year of CAT, where we are at 1500+ productions in diverse industries and businesses across the world, I think of the gentle and humane gesture Sri. George Paul showed us, which in fact changed the destiny of CAT and the people who believed in our vision.
Today I’m expressing my deepest gratitude to him, I’m sure in eternity he finds ultimate glory and bliss!
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