I think any millennial born and brought up in India Café Coffee Day was their kind of trend set in their teenage. It was given as the very first experience of chilling out somewhere, drinking coffee and casually spending lot of time . A lot of discussions, friendships, romance and and memories, as they say, a lot more can happen over a coffee.
Even though it has grown as a giant with over 1750 coffee shops across the country, the founder has got a very unfortunate end by last year when he commits suicide, by that time Café Coffee Day has got a financial strain of over 2 billion USD.
As an entrepreneur, it has shaken me in person, on those days we had great discussions with our friends (especially entrepreneur friends) on what would have driven him to suicide , who is having such a wonderful brand and a great business in hand .
In business ups and downs are very normal in terms of finance when you see in the big picture, it would have been just part of the game.
We never wanted Mr. V.G Siddhartha to give up. He left behind a great legacy of entrepreneurship in India, except the final giving up.
Last day it was a very promising and positive news known that his wife Malavika Hegde appointed as the CEO of Café Coffee Day and she is there to lead and continue the legacy of V.G Siddhartha.
As a human being, as an entrepreneur and above all as a woman she is giving a great degree of hope for all youngsters and entrepreneurs and women and more over people of this country and the lovers of CCD as being a great example of bouncing back to the momentum.
I hope she would take it as a wonderful opportunity and make Coffee Day like a Phoenix , to bounce back with some good numbers interms of commerce with lot more innovation on the brand.
Today I am gratefully remembering Mrs. Malavika Hegde for taking this challenging responsibility and setting a great iconic example as an “ Empowered Woman ”
I truly believed that people like Malavika Hegde should be acknowledged and celebrated than any other false and misleading icons of female empowerment and strength of these days.
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