I happened to go through some notes I scribbled in my diary from a sales workshop I attended over 8 years back. The trainer was a globally acclaimed coach and author.
He differentiated between the tactics and principles of sales.
Tactics are more manipulative and have a short shelf life whereas principles are based more on values like integrity, respect and responsibility.
I felt like I should share this very fundamental difference with you and today I’m extending my gratitude to the coach who has influenced the sales enthusiast in me.
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